I’m a collaborative, award-winning creative leader with over 25 years of experience leading brand strategy, creative, digital innovation, retail, and omnichannel marketing for globally recognized brands.
As Head of Brand & Marketing at the Toronto International Film Festival, I lead the creative, content, marketing, editorial, TIFF Shop, and digital teams, shaping the identity of one of the world’s most celebrated cultural institutions, and driving audience engagement and revenue growth. Previously, I was Director of Creative at Rogers Sports & Media, where I led a 40-person team and launched large-scale campaigns and rebrands for national brands, across multiple platforms such as television, digital, e-commerce, experiential, social and radio.
My work spans branding, creative direction, photography, commercial direction, digital, print, illustration, motion design, and storytelling, blending strategic thinking with a strong visual sensibility. I’ve collaborated with brands like HBO and The New Yorker, built award-winning teams, and taught motion design at OCAD University.
I’m also active in the creative community, speaking at industry conferences and serving as a judge for global awards recognizing excellence in branding, strategy, and design.
Clients include: The New Yorker, Neiman Marcus, United Airlines, Ritz Carlton, Canada Post, HBO, CTV, Alliance Atlantis, David Cronenberg, Bell, Toyota, Telus, RBC, TSN, Rogers, Sesame Street International, Showtime, The Source, CBS, Continental Airlines, Kia, The Comedy Network, Oxygen Network, Thomson, Reader's Digest, CBC, Nickelodeon Jr., Harlequin, Hollywood Reporter, and more.
Awards: Over 65 awards, including Promax BDA, RGD, Cannes, Applied Arts, Communication Arts, American Illustration, New York Festivals, WorldFest Houston, and Annecy.